![]() But publishers were concerned that lower prices would decimate their profits. Although they account for only an estimated three to five per cent of the market, their sales increased a hundred and seventy-seven per cent in 2009, and it was projected that they would eventually account for between twenty-five and fifty per cent of all books sold. The industry’s great hope was that the iPad would bring electronic books to the masses-and help make them profitable. Like other struggling businesses, publishers had slashed expenditures, laying off editors and publicists and taking fewer chances on unknown writers. Between 20, annual sales had grown just 1.6 per cent, and profit margins were shrinking. In the weeks before, the book industry had been full of unaccustomed optimism in some publishing circles, the device had been referred to as “the Jesus tablet.” The industry was desperate for a savior. The sound system had been playing a medley of Bob Dylan songs it went quiet as the lights came up onstage and Jobs walked out, to the crowd’s applause. of Disney, milled around the theatre, waiting for Jobs to appear. Hundreds of journalists and invited guests, including Al Gore, Yo-Yo Ma, and Robert Iger, the C.E.O. Although speculation about the device had been intense, few in the audience knew yet what it was called or exactly what it would do, and there was a feeling of expectation in the room worthy of the line outside the grotto at Lourdes. On the morning of January 27th-an aeon ago, in tech time-Steve Jobs was to appear at the Yerba Buena Center for the Arts, in downtown San Francisco, to unveil Apple’s new device, the iPad. Your new note will show up along with the highlights.In some circles, the iPad was known as “the Jesus tablet.” Illustration by Paul Rogers Type the comments you’d like to make and click ‘Save’. ![]() Following the same steps as before click ‘Note’ instead of ‘Highlight’. This is helpful in research or remembering a favorite quote you’d like to share with someone.
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